What is SEO
Search engine optimization (SEO) is the process of improving a website's visibility and ranking in search engines. The goal is to get more unpaid traffic to a website from search engines. How does SEO work? Keyword research Understand what people are searching for by analyzing search terms On-page SEO Optimize content for search engines and users by choosing keywords, writing quality content, and adding images Technical SEO Ensure a website meets search engine requirements by optimizing its architecture, crawling, indexing, and rendering Local SEO Improve visibility in local search results by optimizing a Google Business Profile and listing a business in directories