What is SEO

Search engine optimization (SEO) is the process of improving a website's visibility and ranking in search engines. The goal is to get more unpaid traffic to a website from search engines. 

How does SEO work?

Keyword research

Understand what people are searching for by analyzing search terms 

On-page SEO

Optimize content for search engines and users by choosing keywords, writing quality content, and adding images 

Technical SEO

Ensure a website meets search engine requirements by optimizing its architecture, crawling, indexing, and rendering 

Local SEO

Improve visibility in local search results by optimizing a Google Business Profile and listing a business in directories